ABOUT US

CORPORATE PROFILE

VISION & MISSION & VALUE

Corporate Mission

Make uncompromisingly good tyres and take responsibility for every journey.

Corporate Vision

Become a tyre brand recognized by professionals within the global mobility ecosystem.

Core Values

Innovation-driven, Quality-focused, Responsible, Collaborative, Customer-first.

WHY CHOOSE US

In March 2024, a stretch of flat land in Huai'an, Jiangsu, was redefined—not merely the construction of an ordinary tyre factory, but the embodiment of a belief. Gubersail, guided by the spirit of “All About Progress”, is redefining what it means to make an uncompromising tyre. We believe that a truly trustworthy brand must first possess a soul of responsibility. Our existence is defined by accountability.

Gubersail’s mission is straightforward: “To make an uncompromising tyre, taking full responsibility for every journey.” But simplicity does not mean ease. It means we will never accept “good enough,” tolerate temporary fixes, or apply a disposable mindset to long-term products. We understand the responsibility a tyre bears—stability during a sudden brake on a rainy night, confidence at high speeds, and peace of mind on the thousand-mile journey home. This mission—to be fully responsible for every journey—is the very reason we exist.

We believe that professional recognition is the ultimate endorsement. Gubersail aspires to become the tyre brand of choice for professionals within the global mobility ecosystem. This is not an empty slogan, but a standard of absolute self-discipline. To earn true professional recognition, every detail must withstand scrutiny—from each molecular formulation in R&D, to every process line in manufacturing, to each criterion in testing.

We envision a future where, across countless service stations, fleet base, and highway pit stops, Gubersail will be the tyre that drivers specifically request—a tyre known for uncompromising quality and unwavering trust.

GUBERSAIL INTELLIGENT FACTORY

• Land area: 85.6 hectares/ha
• Industrial 4.0 Automated Factory
  Smart Manufacturing · Strict Quality Control · Driving Brand Growth
• Full-Process Digital Management System
  Covering Technology R&D, Production, Quality Control, Warehousing & Logistics, and Sales Strict Control Over Every Process to Achieve Full-Chain Product Traceability
  Intelligent Manufacturing | Quality Assurance | Complete Product Range | Leading Service

Exceptional Craftsmanship, Timeless Dedication

PRAXENT: The Story Behind the Name

In Huaian, Jiangsu, a state-of-the-art intelligent tyre factory quietly rose in 2024—engineered to global standards, built with one shared belief: a good tyre should never compromise.

From this very factory comes PRAXENT—a name born from the fusion of Practical and Excellent. It reflects a new standard for what a tyre brand can be: one rooted in real value, uncompromising safety, and trust you can feel with every mile.

PRAXENT isn’t about flashy marketing.

It’s not about cutting corners or chasing the lowest price.

It’s about making truly dependable tyres—tyres that matter to real people, on real roads.

We define “value” not by being cheap, but by being worth it.

Every Praxent tyre is manufactured at Gubersail’s intelligent factory, which supported by internationally aligned quality management systems, advanced automated equipment, and a team of engineers devoted to “building each tyre with precision.” Gubersail’s uncompromising standards are fully applied to every Praxent product, making high quality accessible to all. It’s not about low price, but about a fair value that delivers true peace of mind on every drive.