Manufacturing-Driven Strategy Powers Multi-Market Expansion and a New Phase of Overseas Growth
From December 9–11, 2025, one of the most influential tyre and rubber industry exhibitions in the Middle East and North Africa — Automechanika Dubai 2025 — was successfully held at the Dubai World Trade Centre. Tyre manufacturers, distributors, fleet operators, and service providers from more than 30 countries and regions gathered to explore industry trends, brand strategies, and new cooperation opportunities.
At this year’s exhibition, GUBERSAIL Factory, located in Jiangsu, China, made its first overseas appearance as a manufacturer, presenting its full manufacturing capabilities and multi-brand strategy. The factory showcased two passenger car tyre brands under its portfolio — PRAXENT and BOTRIAN — highlighting its integrated R&D, production, and global supply capabilities. The booth attracted strong interest from customers in Saudi Arabia, the UAE, Egypt, Iraq, and other regional markets.
Dual Brands Debut Overseas with Precise Market Positioning
As products fully developed and manufactured in-house by GUBERSAIL Factory, this exhibition marked the first collective overseas debut of both PRAXENT and BOTRIAN.
PRAXENT focuses on urban and highway driving conditions. Key patterns on display included EXCELANDER PH07 and FURIJETER PU90, positioned for long mileage, driving comfort, and stable handling. The brand received multiple cooperation enquiries from distributors across the Middle East.
BOTRIAN targets broad size coverage and regional customisation. The newly introduced ACCELEROAD series, covering mainstream 15–17 inch economy specifications, was specifically engineered for high-temperature and dry road conditions, drawing attention from customers in Iraq and Algeria.
Both brands are independently developed and manufactured by GUBERSAIL Factory, with all processes — from compound formulation and tread design to structural development and validation testing — completed internally. This ensures consistent quality, flexible production, and reliable delivery.
Manufacturing Strength Drives Strong Channel Interest
Over the three-day exhibition, the GUBERSAIL booth welcomed over 100 visitors, including tyre distributors, wholesalers, and fleet procurement representatives from the Middle East, North Africa, Eastern Europe, and South Asia.
Discussions focused on production capacity, line configuration, development cycles, and quality traceability systems. Several customers have already arranged post-show sample testing and commercial quotation discussions.
In addition, multiple partners expressed interest in co-developing exclusive tread patterns, tailored to local regulations, market preferences, and transportation conditions — further reflecting confidence in GUBERSAIL’s manufacturing-driven cooperation model.
Expanding Global Partnerships Through Manufacturing Empowerment
As one of China’s newly established high-standard tyre manufacturing facilities, GUBERSAIL remains committed to a manufacturing-first philosophy, using strong factory capabilities to empower brands and partners with greater transparency, stability, and control.
The Dubai exhibition marked GUBERSAIL’s first overseas appearance under a “dual-brand, single-manufacturing-base” model. Looking ahead, the factory will continue expanding brand output, channel partnerships, and localised product development across Southeast Asia, South America, and Africa, building a more structured and sustainable global tyre business network.
About GUBERSAIL Tyre Manufacturing Factory
Located in Huai’an, Jiangsu Province, GUBERSAIL Factory is designed with an annual capacity of 30 million PCR tyres. The facility integrates R&D, manufacturing, testing, warehousing, and logistics, and is equipped with automated building and curing systems, UFDB inspection, and intelligent energy management technologies. Supporting multi-brand and multi-specification flexible manufacturing, GUBERSAIL is committed to building a high-standard, high-consistency, and high-transparency tyre manufacturing platform.
